Iren trained at the London College of Fashion. Before joining B.Martin, she worked in a variety of places, including New York, for magazines such as Cosmopolitan, Marie Claire and Harper’s Bazaar. She has also lived and worked in both Paris and London as a decorator at the Jigsaw and Donna Karan stores, among other things.
Her work has appeared in magazines such as D-Magazine, Donna, LIFE magazine, Bon and Plaza. In Sweden, she has worked on campaigns for H&M, JC, KappAhl, Lindex and Telia, among others. Iren has a playful style and uses many different materials, colours and shapes in her work.